Your expertise,
for the world to see.
One hour of you talking turns into two weeks of LinkedIn posts that sound like you.
mixo is a one-person, AI-enabled studio for founders and CEOs of B2B companies, from Seed to Series A.
Content call · example58 min
“Honestly, our churn dropped the month we stopped selling to startups...”
Calls like this usually turn into 4 to 6 posts.
MonWhy we stopped selling to startupsApproved
WedOur first enterprise deal took 11 monthsApproved
Fri3 numbers I check every MondayIn review
MonThe hire I got wrong twiceIn review
WedWhat our churn data taught me about pricingDraft
FriWhy I still answer support tickets myselfDraft
36founders and CEOs I have run LinkedIn for since 2024
€1.4M+in ARR and deals linked to LinkedIn for my clients
7 to 8clients at a time, so every call is with me
Live
12,324,563
LinkedIn impressions for my clients since 2025
How it works
All I need from you is what's already in your head.
01Week 1 to 2
Strategy first
A 90-minute deep dive on your goals, your opinions and how you talk.Then I set your positioning and four content pillars, build your target list of ideal buyers and turn your profile into a landing page for them.
02Every two weeks
You talk, I write
One hour on a call usually gives me 4 to 6 posts. Add what's already in your Slack, docs and meeting notes and it easily becomes 8 to 10, so there are always posts ready ahead of time.You approve, I publish. Nothing goes live without your OK.
03Week 3 onward
The right people see it
Every week, I send up to 125 connection requests to people on your target list.With mixo Pipeline, I also track who engages with your posts, both from that list and anyone else who matches your ICP, so conversations start warm instead of cold.
What I do
Two plans.
You work with me directly, not with an account manager or a junior writer.
mixo Voice · €2,500 a month
Be known by the right people
We'll publish 2 posts a week, written from our calls every two weeks.I also rebuild your profile for your buyer and send up to 125 connection requests a week to your target list, so the right people see your posts.
You end up withBuyers who know your name and what you stand for Learn more → mixo Pipeline · €4,000 a monthTurn readers into meetings
Everything in mixo Voice, with weekly calls and 4 posts a week.Plus the part after that: I track every day who from your target list engages and start the conversations.Your sales team takes over from the first reply.
You end up withWarm conversations your sales team can turn into meetings Learn more →The difference in one line: mixo Voice gets you known by the right people. mixo Pipeline also tracks who's paying attention and starts the conversations with them.
Monthly subscription, no lock-in. Setup is included.I recommend 4 months as the minimum, because trust takes time to build.I only work with 7 to 8 clients at a time.
The system behind it
AI makes it fast. I make it good.
A content system I built and tested across 36 accounts.AI does the busywork: transcribing calls, sorting ideas and a scan for AI writing patterns.My time goes into your strategy and into writing every post so it sounds like you.Every post gets a fact check against what you said before it reaches you.
Works with the tools you already use: Slack or Teams, meeting notes, Drive or Notion and your CRM. See the full list →
Every call makes the next posts better.Hover or tap a step
- Capture
- Extract
- Draft
- Check
- Learn
- Distribute
What changed for my clients
My first client ended up on national TV.
Impressions are where it starts. What I look at is what happens after: who reaches out, who books a meeting and who applies for a job.
Healthcare consulting
National TV and a book chapter
My first client runs a healthcare management consultancy and has been with me since April 2024.She's been on national TV and is writing a chapter for an upcoming book. Both came through LinkedIn: people reached out to her there.At medical care centers she's never worked with, people tell her: "I've already read all of your posts."
Read the case study →Enterprise AI
13 meetings from his DMs
In about 7 months, the CEO of an enterprise AI company got 13 meetings straight out of his LinkedIn DMs.His company's CRM also shows €937,200 in new ARR at businesses his posts reached.
Read the case study →Bootstrapped SaaS
598 people on the careers page
One hiring post from the co-founder of a bootstrapped SaaS company sent 598 people to his careers page.In about 3 months, his daily reach also went up 80%.
Read the case study →B2B software
The right people, from close to zero
The founder and CEO of a B2B software company barely posted before we started, with about 141 impressions a day.After 12 months, 33% of his audience worked in the industries he sells to and 42% sat in his main target cities.
Read the case study →Who I work with
Built for B2B founders and CEOs.
You're a good fit if
- You lead a B2B companyAs founder or CEO, from Seed to Series A.
- You do seven figures in revenue or moreYou have product-market fit and want more of the right buyers to know you.
- You have opinions about your industryAnd you'll share them with me on a call every two weeks.
You're not a fit if
- You sell B2C or run an e-commerce brandEverything I do is built around business buyers you can name.
- You don't have a clear buyer or product-market fit yetWithout a clear buyer, there's no target list to build and no story to tell yet.
- You're below seven figures in revenueIt's usually too early. LinkedIn works best once the business is ready to scale.
Why mixo
Senior attention on every single post.
The strategy of an agency, the voice of a writer who knows you and the outreach of a sales team. In one person.
See how mixo compares to an agency, a freelance writer, an in-house hire and AI tools →
Case studies
What happens when founders and CEOs stay consistent.
Enterprise AICo-founder & CEO
€937,200
LinkedIn-influenced ARR added
He is an experienced founder with more to say than company updates. We built the content around enterprise knowledge and his customer work.
- Impressions, ~7 months
- 1,110,390
- Open pipeline influenced
- €5.4M
- New followers
- +4,617
Bootstrapped SaaSCo-founder
1,465,691
impressions in about 3 months
He was already a known voice but had more material than time. The goal was more consistency in the same direct tone, plus team stories for hiring.
- Avg daily impressions
- +80%
- Career-page clicks, 1 post
- 598
- Followers gained, ~3 months
- +3,087
B2B softwareFounder & CEO
+1,081%
impressions in 12 months versus before we started
He is a technical founder whose voice only existed offline. We built a steady rhythm and an audience of decision-makers from near zero.
- Impressions, 12 months
- 71,854
- New followers
- +1,656
- Posts published
- 53
About
Hi, I'm Max.
I've been doing personal branding since 2018 and LinkedIn for founders and CEOs since 2021.Since 2024, I've run 36 founder and CEO accounts myself, 7 to 8 at a time, so every call and every final edit goes through me.
FAQ
Before you ask.
Our sales cycle takes 6 to 12 months. Will LinkedIn even matter?
Long sales cycles are where it matters most. A B2B deal goes through several people and months of back and forth.If they've read your posts for weeks, your first call starts with trust already there. From what I see with my clients, that makes the whole cycle shorter.
I already have my clients. Why should they see my posts?
Because they decide every year whether to stay.Every week they see you in their feed, they're reminded why they picked you. That makes renewals easier and gets you referrals you didn't ask for.
What happens when you're sick or on holiday?
Nothing gets lost. Your posts are scheduled ahead of time and the connection requests keep going out. With mixo Pipeline, the signals keep getting tracked too.
Do you need access to my LinkedIn account?
Yes. You hand over your login at the start, because I send the connection requests from your own account. With mixo Pipeline, I also write and send your messages from there.I only use tools I've tested across all my clients. Each one either has an official partnership with LinkedIn or is used by hundreds of thousands of people.
Try a content call for free.
The call takes one hour. We spend the first 30 minutes getting to know each other and checking if LinkedIn makes sense for you.Then we run a real content call. A few days later you get 3 posts written from what you said, plus a short video where I explain why each one works.
Book your free content call.The booking calendar is provided by Cal.com and only loads with your OK.Or book on cal.com